Incharger is a fresh European company stirring stagnant motorcycle accessories business and bringing back the sense of taking charge of your own destiny.

Tell your own story, build your own fate, inspire generations.

Sir Jonathan Ive (Apple’s chief design officer) once said in an interview for The New Yorker: “One person’s car is another person’s scenery.” There was a time when our cars, our motorcycles and buildings reflected the pride of how far our civilization has come. Mid-century& was the time of sophistication, the time of great hopes for the future, the time magnificent skyscrapers were built and vehicles on the streets were designed to be a beautiful part of the city, rather than cheap closed-up boxes we now learned to ignore. So many things today are designed to be different, rather than better. The way your bike looks is not just a reflection of your personal taste, it is a part of what your city looks like, how people see the bar your park in front of and what it feels like to be on the roads you drive on. Remember the prime time and set the example for all to follow.

Thinking about the essence of why motorcycles are important to so many people, we usually reach the conclusion that freedom is one key element that is shared across every culture, every type of bike owner and even every time period. Symbolically freedom is most often associated with flying, so it seems obvious to combine this emotion with the technological breakthroughs that had huge implications of how the world functions – airplanes. Thus we have developed a design series “Velocity”, inspired by the iconic image of propeller airplanes. The dashed circle resembles an engine in movement and the long straight lines on some of the products is the allusion to wings or feathers as well as a graphical representation of movement.

Imagine dropping a stone into a lake. The natural action, creates ripples that can travel long distances and affect both animals and scenery itself, as water starts reflecting the sun not as a static mirror, but as a live, dynamic creature. Now imagine this disturbance moving. Not only through water, but through the nearby road that faraway town, rolling as ripples through other peoples’ daily lives. Every person you meet has a small part of their personal view of reality formed by the interaction with you – let’s do so in style.
The concept of the “Highway” series was developed largely as the purification of the initial vision of “Incharger” when we met for the first time. The mmotorcycle parts market was filled with designs of very high visual complexity, pushing boundaries of how much more textures or shapes can be added and yet embodying the lack of meaning or consideration of the broader sense of the surrounding world. Having a design background ourselves, we saw that the younger generation is likely to be tired of products that are trying to appear as something more than they obviously are. All “Highway” products consist of simple shapes and do not impose any emotion or meaning by themselves, thus allowing the customer to develop a personal relationship and story about every scratch or marking that appears or is intentionally added over time.