Incharger is a fresh European company stirring stagnant motorcycle accessories business and bringing back the sense of taking charge of your own destiny.
Tell your own story, build your own fate, inspire generations.
Accodring to our designer, he sees motorcycles fundamentally different from cars because they “wear” their engine on the outside, while cars, although often beautiful objects, feel like they have been covered by a large fabric and are hiding all of the important construction elements. Thus the exterior, interior and mechanical engineering are all strongly separated aspects that rarely fuse together into a product where it is clear and easy to appreciate all of these aspects at once. We decided to celebrate the openness of the motorcycle, the product where the most important part – the engine is also the most decorative aspect of the entire composition.
Bolts are rarely seen as an important element in composition, but try changing their colour or shape slightly and you will see a huge difference. Repeating this element throughout the products resembles the shape of certain type of bolt head. At the same time, seeking to preserve these ideas and inspirations coming from the engineering world, rather than the purely visual one, the shape of the central element was developed by closely watching certain limitations of cnc milling and developing a shape based on observations, rather than just drawing graphical elements and then trying to reproduce them.
Let’s celebrate openness and freedom. Let’s be in charge of our experience.
Radiant collection is on that plays tricks with our perception. It appears as if the grips contain two interconnected layers. One smoothly curved and one very logical (functional). In reality though, these seemingly opposing aspects make one unified product and help each other to be fully expressed. Just like how mechanical engineering in motorcycles, allows us to experience freedom (emotion) that we seek and express ourselves.
Let’s be in charge of who we truly are, lets express the feelings that riding brings us, while staying true to appreciation to engineering, which brought us motorcycles.